Optimizing Growth: What is Inbound Marketing?

Have you ever thought to yourself, what is inbound marketing? Well, let us tell you! Inbound marketing gets its name from the process of customers initiating engagement with a business. They become inbound customers when they find content that brings them to a solution they set out looking for.

An example of inbound marketing

Mike is interested in buying a new blender, and searches “blenders for sale” online, then finds many listings for businesses with blenders for sale. Then he clicks on the link to the business “Busy Blenders” and finds a blender he likes. From there he decides to proceed with a purchase. Through this process, Mike has become an inbound customer for “Busy Blenders”. This isn’t the only route a customer can take to bring them to a business, but it is a very common one.

In contrast, outbound marketing refers more towards a business going to get customers versus the inbound method of attracting them. Outbound marketing practices include traditional advertising methods where a business actively tries to encourage customers to engage with them. Both inbound and outbound marketing strategies are valuable. What makes inbound marketing so enticing is the higher rate of desired conversions.

What are conversions?

A conversion is a user action that you count because you consider it important, such as a purchase, game level completion, or website or app scroll activity.

Google Analytics

Google Analytics

Each business is different, with different products, sectors, and goals. That means desired conversions will vary too. Businesses that sell online would value a purchase being made whereas a business that provides a service would value a form submission for a free consultation.

Regardless of what your ultimate goal is from a customer, inbound marketing practices have proven to deliver more conversions. This requires outbound marketing efforts to be delivered on a much larger scale to match the results.

But why is that?

Inbound marketing’s efficacy in driving more conversions compared to outbound strategies lies in its customer-centric approach tailored to your business. Unlike outbound methods that interrupt audiences with unsolicited messages, inbound attracts and engages potential customers through valuable content and personalized experiences, fostering trust and genuine connections specific to your business needs. By addressing your specific needs and interests, it generates higher-quality leads and increased conversions. Additionally, inbound marketing’s data-driven nature enables continuous refinement of strategies, ensuring relevance and impact in a dynamic digital landscape. Consequently, inbound marketing offers superior Return On Investment (ROI) and sustainable growth, prompting businesses to prioritize their practices over outbound techniques for the growth of their ventures.

Why does inbound marketing deliver more conversions?

The reason inbound marketing yields more desirable results is because inbound marketing is targeted and consumer-led. Instead of reaching potential consumers and trying to encourage them that they can benefit from your business, you are reaching out to a consumer-base that is already looking for something that your business can provide.

Inbound marketing strategies are meant to attract consumers by serving your business to them as a answer to their needs. Successfully reaching this audience means reaching people who are more willing to engage with your content. And a more engaged audience leads to a higher possibility of them buying a product or enlisting your services.

Ready to get started?

If you’re ready to start attracting and retaining valuable customers while increasing conversions we’re ready to help! Inbound marketing is what we do. After working with a variety of businesses in different sectors, we know we can help you too. Learn more about how we can help you by checking our services, and reach out to get started today.